I am Known | Mission
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We seek to clothe those in need with warm “I am Known” hoodies as well as provide them with a bundle of essential hygiene products. When you buy Known apparel your purchase helps us clothe someone in NYC.


We desire to make genuine connections and authentic relationships with the homeless. We do this primarily through simple conversation by seeking to share our story and hear their story.

Here are some statistics that highlight the tragic situation that thousands of our neighbors in New York City face right now. As you read, remember that each of the families and people described below have a name and are known. This campaign is an effort to help serve the most vulnerable among us and help us all see that we are known. 


In September 2016, there were 61,931 homeless people, including 15,691 homeless families with 24,148 homeless children, sleeping each night in the New York City municipal shelter system. Families comprise just over three-quarters of the homeless shelter population.

In 2012, nearly four of ten New Yorkers faced a persistent shortage of critical resources or underwent an episode of acute deprivation, such as staying in a shelter, having utilities shut off or being unable to pay for a doctor.

1.9 Million

Each night thousands of unsheltered homeless people sleep on New York City streets, in the subway system, and in other public spaces. There is no accurate measurement of New York City’s unsheltered homeless population, and recent City surveys significantly underestimate the number of unsheltered homeless New Yorkers.

Since 1930’s..

In recent years, homelessness in New York City has reached the highest levels since the Great Depression of the 1930s.