Our Mission is to clothe people in need with warm “I am Known” hoodies as well as provide them with a bundle of essential hygiene products. We engage anyone who needs to be reminded that they are not forgotten but Seen, Known and Loved by God. We seek out people at soup kitchens, shelters, subway stations and other public spaces who may appear to be in need of warm clothing and supplies. When you buy Known apparel your purchase supports this mission. We challenge you to carry this message forward as you wear your hoodies.
The Known Campaign was birthed out of the Bridge Church in the winter 2014. It started off with a group of members who had a desire to meet the tangible needs of the city. As we thought about some of the most urgent needs of our city, we realized that many people in New York City feel forgotten especially those who are on the margins of society. Mother Teresa said it best “We think sometimes that poverty is only being hungry, naked and homeless. The poverty of being unwanted, unloved and uncared for is the greatest poverty.” We believe that reaching people who are on the margins is close to the heart of God. Therefore, over the last four years, we have been able to engage over 1100 people across New City with Known Hoodies and hygiene products and engage them with the truth that they are Known by God.
Our hope is to help restore dignity and value to those in our city who feel forgotten.